MONTGOMERY, Ala. – The Southern States Athletic Conference and Athletic Solutions are proud to announce a new partnership to empower student-athletes by giving them the opportunity to launch official NIL Locker Rooms.
This innovative initiative provides fans with direct access to officially licensed merchandise that supports all student-athletes. The partnership marks a significant step in expanding Name, Image, and Likeness (NIL) opportunities, while strengthening the connection between fans and athletes in the SSAC.
In addition to the NIL Locker Rooms, Athletic Solutions will also be the presenting sponsor of the SSAC All-Academic Team awards.
They Said It
Mike Hall, SSAC Commissioner: “We’re excited to team up with Athletic Solutions to enhance opportunities for our student-athletes and institutions. As the official online NIL store provider of the SSAC, Athletic Solutions brings innovative tools to help our athletes build their personal brands and engage their supporters."
Tom Feiden, President & CEO of Athletic Solutions: “Partnering with the Southern States Athletic Conference means partnering with excellence. Our mission is simple: empower athletes, inspire fans with great products, and elevate the spirit of college athletics. We’re proud to partner with the Southern States Athletic Conference.”
About Athletic Solutions
Athletic Solutions is a national leader in NIL fan engagement and e-commerce technology, collaborating with colleges and universities to bring
NIL Locker Rooms to life. Their platform simplifies NIL opportunities, providing student-athletes with the tools and exposure needed to thrive in the evolving landscape of college athletics.
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About the SSAC
The SSAC is one of the premier NAIA conferences, founded in 1999, with 12 member institutions across Alabama, Georgia, Louisiana, Mississippi and Tennessee. The Montgomery, Ala.-based conference sponsors 20 intercollegiate sports, culminating in 20 neutral-site conference championship events held annually throughout the Southeastern region of the United States.